Virtual Run

Nike Plus

This expandable banner for Nike Plus was pushing the technical capabilities of video banner ads at the time of release. We designed an interactive video-stream enabling the user to take part in a virtual run around a London park. The ad included a fully interactive iPod nanno running the Nike Plus app. For a sprint finish, the user could click to activate an adrenaline-boosting 'Power Song'.


Role
Co-Director, Design & Flash Animation


Agency
Mook


Year
January 2008